For the first time ever, light-up lines have been painted on a brief stretch of highway in Oss, southeast of Amsterdam. 

Interactive artist Daan Roosegaarde and Dutch civil engineering firm Heijmans worked together on the "Smart Highway" project.

 

"I forced them to look at movies of jellyfish. How does a jellyfish give light? It has no solar panel, it has no energy bill," Roosegaarde told the BBC. "And then we went back to the drawing board and came up with these paints which charge up in the daytime and give light at night," he said.