Yes, you are a "Consumer", and a Human "Resource" - better start acting like it.  Of course, to the same 1% (who call YOU a "consumer" and a "resource") - YOU are also "Cattle". 

50 Ways to STARVE the Beast (http://www.theorganicprepper.ca/50-ways-to-starve-the-beast-04052013)

Let's Stop Fooling Ourselves: Americans Can't Afford the Future (Peak Prosperity) http://www.peakprosperity.com/blog/81190/lets-stop-fooling-ourselves-americans-cant-afford-future