Did Twitter Cost Brüno Millions?
• www.webpronews.comEarly Friday morning it looked like Sacha Baron Cohen had done it again
with his new film Brüno. With post-midnight ticket sales in the neighborhood of $1.6 million some Hollywood insiders were predicting around $50 million for the opening weekend
Well, $50 million didn't happen. Brüno finished the weekend with a
respectable $30.4 million. But, $20 million is a pretty big gap... what
caused such an erroneous projection? Well, TIME thinks Twitter is to blame.
Did Twitter cost Brüno millions? Tell us what you think.
"Brüno's box-office decline from Friday to Saturday indicates that
the film's brand of outrage was not the sort to please most moviegoers
— and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect."
With techsavvy moviegoers tweeting their opinions to literally millions of followers, the micro-blogging site can make or break a film in one day.
Days