Hour 1 - 3

Hour 1 -- James Corbett (The Corbett Report) talks about Paris, Syria, Russia, Turkey, and America's interventionist foreign policy 

Hour 2 -- Freedom's Phoenix Headline News

Hour 3 -- Michael Belfiore (Author, Writer) provides and update on the private space race (Blue Origin reaching space in a reusable rocket)

 CALL IN TO SHOW: 602-264-2800

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November 25th, 2015

Declare Your Independence with Ernest Hancock

on LRN.FM / Monday - Friday

9 a.m. - Noon (EST)

Studio Line: 602-264-2800 

 

Hour 1

2015-11-25 Hour 1 James Corbett from Ernest Hancock on Vimeo.

James Corbett

The Corbett Report

Webpage: CorbettReport.Com

James comes on the show to discuss Paris, Russia, Syria, Turkey, and America's interventionist foreign policy

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James's previous interviews on the Declare Your Independence with Ernest Hancock Radio Show:

https://www.freedomsphoenix.com/Guest-Page.htm?No=01092

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TOPICS DISCUSSED...

 

Paris Attacks Truth: ISIS is a False Flag - Corbett Report Open Source Investigation

As The Corbett Report community continues to track the latest updates on the Paris attack investigation, let us not forget the essential underlying truth: ISIS is a creation of the US, Turkey, Israel and the Gulf States, and they are fostered, funded, equipped, armed, trained and protected by the NATO allies and the GCC, France included.

SHOW NOTES:

The Paris Terror Attacks: An Open Source Investigation

Episode 298 – Gladio B and the Battle for Eurasia

Episode 295 – Who is Really Behind ISIS?

Episode 279 – Who Is Really Behind the Syrian War?

Paris attacks: France to call for effective suspension of Schengen open borders

Hour 2

Hour 2 -- Freedom's Phoenix Headline News

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Hour 2

2015-11-25 Hour 2 Headline News from Ernest Hancock on Vimeo.

Freedom's Phoenix Headline News

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Topics Discussed...

Hour 3

Hour 3 -- Michael Belfiore (Author, Writer) provides and update on the private space race (Blue Origin reaching space in a reusable rocket)

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Hour 3

2015-11-25 Hour 2 Headline News from Ernest Hancock on Vimeo.

Michael Belfiore

Michael Belfiore is an author and journalist reporting on the innovations shaping our world. He has written about game-changing technologies for the New York Times, Popular Science, Popular Mechanics, Smithsonian, Air & Space, Financial Times, Foreign Policy, and many other outlets. He is an International Aerospace Journalist of the Year Award finalist and a recipient of the Space Frontier Foundation's NewSpace Award for outstanding journalism.

Webpages:

MichaelBelfiore.Com

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Michael's previous interviews on the Declare Your Independence with Ernest Hancock Radio Show:

https://www.freedomsphoenix.com/Guest-Page.htm?No=00142

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TOPICS DISCUSSED...

 

Blue Origin reaches space in a reusable vehicle

Yesterday at Blue Origin's West Texas proving grounds, the company's New Shepard spacecraft launched to an altitude of 329,839 feet, almost 2,000 feet past the international accepted boundary of space, and returned to Earth to complete a "flawless mission," in the words of company founder Jeff Bezos in a press release that I received early this morning.

This is the first time that a reusable spaceship designed to carry humans has reached space since 2004, when SpaceShipOne proved that manned flight by a privately built vehicle is possible.

Bezos, who also runs online retail and cloud computing giant Amazon, eschews the publicity sought by his main rival in the private suborbital space race, Richard Branson's Virgin Galactic. Instead, he prefers to announce only major successes on the way toward his vision for manned spaceflight, and he rarely grants interviews.

New Shepard is an autonomous, single stage rocket fueled by a single Blue Origin-designed-and-built BE-3 liquid hydrogen and liquid oxygen fuel engine.

Following yesterday's launch, which took place at 11:21 a.m. Central Time, according to the press release, New Shepard rocketed to high altitude at 3.72 times the speed of sound carrying a crew capsule, which was unmanned for the test.

After separating from the rocket, the crew capsule coasted to an apogee of 329,839 feet, half a kilometer past the 100-kilometer Karman line that marks the generally-accepted boundary of space. After a flight through space, during which any astronauts on board would have experienced a few minutes of microgravity, the capsule reentered the atmosphere. At 20,045 feet, the capsule deployed a trio of parachutes to make a gentle landing on the desert floor below.

Meanwhile, the booster rocket fell Earthward in controlled flight enabled by eight drag brakes and hydraulically actuated steering fins, according to a blog post by Bezos.

The rocket reignited its engine at 4,896 feet and touched down just a few feet from the center of a landing pad on the ground.

"Now safely tucked away at our launch site in West Texas is the rarest of beasts—a used rocket," said Bezos in the press release. "Full reuse is a game changer, and we can't wait to fuel up and fly again."

He's right, and now Blue Origin has the only reusable suborbital vehicle in the world capable of carrying astronauts to space.

The ship's first mission will be to fly paying passengers into the black sky of space for views of the curvature of the Earth and the thin blue line of the atmosphere and the experience of weightlessness that Virgin Galactic has been promising for 11 years now.

Virgin hired SpaceShipOne's builder, Scaled Composites, to build an eight-seat version of the original three-seat craft, which now hangs beside the Spirit of St. Louis in the most-visited museum on the world, the National Air and Space Museum in Washington.

Unfortunately, the hybrid solid/liquid rocket motor chosen by SpaceShipOne's designer, Burt Rutan, did not scale up well to the larger vehicle, which still has not succeeded in reaching space.

On October 31, 2014, SpaceShipTwo suffered a catastrophic breakup during a powered test flight launched from its home airport in Mojave, California, taking the life of the pilot and injuring the co-pilot, who became the first person to successfully bail out of a moving spaceship. A second SpaceShipTwo is still under construction.

Until recently, my money was on rival company XCOR Aerospace and its own suborbital spaceplane called the Lynx, for getting the first paying passengers into suborbital space. However, earlier this month, that company suffered the departure of three of its four founders and main visionaries. I haven't yet heard why they left, but their departure, which I heard about from a source inside the company, would seem to be a blow to the company and its plans for human spaceflight. The Lynx, too,  is still under construction.

That leaves Blue Origin, with its first successful flight to space behind it, number one on the runway for offering the first flights to suborbital space for those who can pay their own way.

The Blue Origin website describes the spaceflight experience that the company will soon offer. It doesn't quote a price or give a date for the first manned flights of the six-seat vehicle.

Bezos's ambitions for Blue Origin are much loftier—ultimately to enable the settlement of space, as this Blue Origin promotional video implies.

Photos and video courtesy of Blue Origin.

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Publicity for Startups Course

Publicity Gets More Results than Ads, and It Doesn't Cost Anything

Publicity is more effective at attracting qualified leads and investment money than advertising, no matter how much that advertising may cost, precisely because it doesn't cost anything.

That's according to a Nielsen survey commissioned in 2014 by inPowered. The study concluded that publicity is up to 88 percent more effective at driving sales and investment than advertising.

That's because publicity, unlike advertising and other forms of paid marketing, is earned rather than bought, and viewers, readers, and listeners know it. Audiences are automatically more receptive to earned content than purchased content.

Publicity comes from stories written by journalists and published in media outlets such as magazines, journals, blogs, or broadcast on radio or TV.

Publicity automatically comes with more credibility than advertising because the stories—including stories about your products—are not only written by professional journalists, but they are also selected—curated—for each media outlet by editors and producers. These people have their own credibility on the line. In other words, they are personally accountable for the stories they write and publish or broadcast. They can't afford to publish less than top-quality work.

Rise to the Top of the Deluge and Get Noticed

The good news is journalists and editors and producers are always looking for good stories to tell. That means there's always room for your story. The bad news is, they get pitched all the time. In fact, they're drowning in pitches.

So how do you rise above the deluge hitting the inboxes of writers, editors, and producers to get them interested in your story, the story of why your product is better than the competition's, why it will bring more value, touch more lives, and create a bigger impact than any other?

Forget about press release distribution services and massive email blasts, and other cookie cutter, impersonal so-called solutions that cost money. And publicists are nice for big or well-established companies, but they aren't essential either. Publicity done right works because it doesn't cost anything, remember?

Instead, you want to make a personal connection with each journalist, editor, or producer you want to work with. Yes, I said "work with." If you do this right, you'll become that person's colleague, a member of their team, helping them get the results that they need to succeed in their jobs. The process looks like this:

Find the right journalists and their contact info.

Give them a quick overview, a map, of your story.

Follow up to get the results you need to drive sales.

Make Personal Connections with Journalists - and They'll Keep Coming Back for More.

Think about how you work with a trusted business partner or colleague. You get an idea for a new product or enhancement to your existing line-up, or a way to do something better, and you fire off a quick email. The response comes back right away. Soon you're in a dialogue that might turn into a phone call or meeting. You both come away with action steps for getting the results you both want.

Now imagine doing that with journalists at top media outlets. Better yet, imagine them coming to you for new ideas and suggestions for their products—i.e., the stories that they write and produce. And, yes, they do think of their work in the same terms that you think in for yours. Each story is a unique product competing in a marketplace of ideas.

This is the kind of engagement—a mutually beneficial give and take with media outlets—that results in great publicity for your products, and that in turn brings you more sales and greater investment.

Like anything else in business, good publicity is about the relationships you cultivate. Relationships with journalists, editors, and producers are the key getting the publicity you need to make the greatest possible impact in the world. Of course, it goes almost without saying that good publicity has to start with a great product. Good publicity is earned, remember. But I'm assuming you already have that covered. That's your job, after all.

Just to quickly summarize:

 Publicity is more effective than advertising. Publicity is earned, not bought, and everyone involved knows this, including the potential customers and investors in your audience. That automatically gives publicity a leg up over paid marketing—no matter how much you spend on marketing.

 Publicity starts with a great product. You got into the business you're in because you wanted to spend your time creating great products, and not so much marketing yourself. The good news is publicity lets your products sell themselves, rather than you having to invest a lot of time doing it.

 Publicity is about great relationships. Cultivating great relationships with the right journalists, editors, and producers is the real key to getting the publicity you need for your business to thrive. Fortunately, it's something you or someone on your team can easily do, following a series of simple steps.

Learn a Simple, Repeatable System for Getting Publicity

Getting publicity doesn't have to be hard. It doesn't even have to be time consuming, especially if you have a set of steps—a system—to follow each time you need it. It's all about finding, pitching, and following up with key journalists.

I've developed such a system in the more than ten years that I've been pitching stories to editors at major media outlets as an independent journalist. I've learned through trial and error how to cut through the noise to grab the attention of an editor, and hold it long enough to make the pitch. I worked my way up from small, local publications to a major newswire, to top-flight magazines, and eventually to the big broadcasters.

You don't need a degree to Get into the Top Media Outlets.

I'll never forget the first time I pitched a story, standing at my desk with a handwritten list of 20-30 media outlets, shaking, literally shaking with nervousness, as I picked up the phone and called one editor after another to tell them a the story they absolutely had to hear, about a hand built spaceship poised make history. Most of them couldn't be bothered to listen, even those whom I reached. (Hint: The best way to pitch a story usually isn't by phone.)

I'll tell you a secret: I've never formally studied journalism. I had to learn the hard way how to get a story into a magazine, newspaper, radio or TV show. But you don't have to. I can show you the system I've developed over the years that reliably puts food on my table and keeps my kids in clothes. And it won't take long. In fact you could be working with top journalists who want to tell your story by the beginning of the new year.

Take the Publicity for Startups Pilot Course with Michael Belfiore

An Online Course to Show You How to Get Publicity on Demand

Company managers started asking me for advice: How do I write a press release? Do I even need a press release? How do I find other journalists like you? What's the best way to pitch a story? How often should I follow up?

I met with people and I got on phone calls to answer these questions and more. I wrote long emails. I organized free conference calls. I wanted to help. You see, like most journalists, I wanted to make a positive impact in the world, just as you do with your products.

But there were only so many people I could help this way, just as there are only so many people I can help by writing stories about them. Then, someone whose online course I was taking suggested that I teach an online course of my own. I loved the idea.

I have to be honest with you, though. I've pitched and written more stories for more media outlets than I can count. I've lectured at universities across North America and spoken at conferences around the world, and I've even dispensed pitching advice on the phone. But I've never taught an online course.

Limited Enrollment, Full Engagement

Since this is the first time I'm teaching this Publicity for Startups course, I'm offering it now as a pilot. Call it a prototype. The course will cover less material, but it will also take half the time and cost half as much as the full-scale course I plan to offer afterwards.

Because it's a pilot, I'm strictly limiting enrollment in this course to make sure I can stay on top of the workload, and to give students the opportunity to help shape the material and get exactly what they need. That means students in this pilot course will get more hands-on help from me than students in the full-length course.

The course will run for four weeks, from the week of Monday, December 14 to the week of Monday, January 16. At the end of it you will not only have all the tools you or anyone on your team needs to generate publicity, now and in the future, but you will also have forged relationships with at least three to four top journalists in your field.

And this won't be just a bunch of videos, audios, and written materials masquerading as a course. I'll not only provide you with instruction and worksheets that you and your team can use again and again, but I'll also address your specific questions in weekly live sessions. You'll also have the opportunity to interact with me and other students any time.

Here's a week-by-week breakdown:

Week of Dec. 14, 2015: Introduction to the course and the Ruzuku online learning platform. Find your top 5-10 media outlets and study them to learn what makes them tick and see where you can fit in.

Week of Dec. 21, 2015: Find the top journalists at your chosen outlets, follow their work, and uncover their contact information (often a challenge, but not so much with the tips I'll provide). I'll also go over the importance of a CRM and how to use it to maximum advantage.

Week of Dec. 28, 2015: Learn to think like a journalist to package up your story in the bite-size, newsworthy chunks that every media outlet craves. Also, how to tie your story into the bigger stories journalists are covering, and get your ideas across without having to be Shakespeare.

Week of Jan. 4, 2016: Pitch! Stand out from the pack with captivating subject lines. Hook journalists from word one and keep them reading to get them to tell your story to the world. Use followups to build long-lasting and mutually beneficial relationships.

Michael Belfiore has reported for these major media outlets, and more: