IPFS News Link • Economy - International
Iceland says bye to Big Mac
• Al JazeeraThe
Big Mac, long a symbol of globalisation, has become the latest victim
of this tiny island nation's overexposure to the world financial
crisis.
Iceland's three McDonald's restaurants - all in the
capital Reykjavik - will close on October 31, as the franchise owner
gives in to falling profits caused by the collapse in the Icelandic
krona.
"The
economic situation has just made it too expensive for us," Magnus
Ogmundsson, the managing director of Lyst, McDonald's franchise holder
in Iceland, told The Associated Press on Monday.
Lyst was
bound by McDonald's requirement that it import all the goods required
for its restaurants - from packaging to meat and cheeses - from Germany.
Rising costs
Costs
had doubled over the past year because of the fall in the krona
currency and high import tariffs on imported goods, Ogmundsson said,
making it impossible for the company to raise prices further and remain
competitive with competitors that use locally sourced produce.





1 Comments in Response to Iceland says bye to Big Mac
And as a result, Iceland will be a better, healthier and skinnier place.