Tuesday, October 4th.

That’s the rumored date for Apple’s next big media event, which everyone in tech-land believes will be where the computer company will unveil its latest incarnation of its popular iPhone.

AllThingsD.com, citing “sources close to the situation,” broke the news Wednesday, reporting the magic date. The scoop lines up closely with a number of other previous predictions from those in the know who have been speculating for weeks that early October would be when the world gets its first look at the latest must-have gadget. The new phone would reportedly then go on sale in the following weeks.