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News Link • Books

The One and Only

• Barrons

Reviewed by Bretigne Shaffer

Apple CEO Steve Jobs asked Walter Isaacson, author of Einstein: His Life and Universe, to write his biography, but he had no control over its content. Jobs, who died in October at 56, said he wanted his biography written so his children would know who he was. He also knew others would attempt to tell his story after his death, and he wanted to "make sure that someone heard what I had to say."

Isaacson does much more than that. Readers will find plenty here to use in judging its subject, lionizing or reviling him. But they would be missing the point, and missing what this book has to offer.

Steve Jobs' formal education and accomplishments challenged nearly every conventional notion of what a path to success should look like. A college dropout who was kicked out of the very company he founded, he valued intuition over analytical thinking and wasn't inclined to follow rules. He produced innovation after innovation while ignoring market analysis, case studies and expert advice, trusting instead to the future as he saw it.

 

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