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News Link • Religion: Non-Believers - Atheists

Billboard campaign hopes to dispel atheist stereotypes


Freddie Schineller is a hip-looking math professor with a salt-and-pepper goatee. His artist wife, Holly, has long blond hair and stays home to take care of their four kids ages 8-12.

The middle-class family lives in a modest Tempe home full of lots of love, noise and pets, including two dogs and a python named Monty.

Their bookshelves hold works by Plato, Leo Tolstoy and Franz Kafka, as well as the Book of Mormon and a Bible.

But Holly and Freddie don't believe in God. And, earlier this year, they decided it was time to "come out of the closet" in a big way about who they are.

After a family meeting, the Schinellers volunteered to appear on a Valley billboard for a campaign by the Freedom From Religion Foundation, a national group that aims to boost social acceptance of atheists and spotlight the growing numbers of non-religious Americans.

"I don't necessarily want to change minds. I just want to dispel some of the myths," Holly said about appearing on the billboard.


Here’s the link to Arizona Republic showing an article about our “Coming Out” billboards!  It is an excellent article with a great picture of the Schineller family in front of their billboard.  Let’s make sure to thank the reporter, Dianna M. Náñez, and the paper for running it!


If anyone uses this to write a letter to the editor or in their blog, please be sure to talk about our newly formed chapter here in Phoenix – Valley of the Sun Chapter of FFRF.  Here is our contact information including our Facebook page and Meetup group.


Freedom From Religion Foundation, Valley of the Sun Chapter, 480.648.4422 ||


The most important single act you can do to help our cause is to COME OUT!  And remember, “coming out” isn’t just a one-time act.  Coming out is something you do at every meaningful opportunity you have to remind your family, friends, neighbors, and others you come in contact with - I don’t believe in supernatural beings!


Many thanks to all!


Annie M.


Anne Mardick, President

Freedom From Religion Foundation,


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