Given that Gingrich's edge in the polls has recently been dwindling, could the former Speaker's clinching of the coveted pro-adultery demographic be just what his campaign needs?

Considering that the thrice-married Republican candidate recently took a "no-adultery pledge" to increase his clout -- much to the glee of snarky political bloggers -- it's probably not what the Team Newt had in mind. But according to Ashley Madison CEO Noel Biderman, the billboard can only help him.

"We thought that this was the most appropriate way to contribute to the campaign," Biderman told Business Insider. "Seeing [Gingrich] as a human and flawed makes him more relatable. Just because someone has an affair doesn't mean that they aren't personally capable of leading a state or city or country."