IPFS News Link • Economy - Economics USA
Big Changes Are Coming To The Women's Underwear Market
• http://www.businessinsider.com, Mamta Badkar
Private label brands that are leading the way include specialty retailers like Victoria's Secret.
Some like Chico's FAS Inc's, Soma brand and American Eagle are trying to gain market share by targeting department store customers and by opening retail stores under new brands.
We looked through Citi's report and put together the latest findings on trends in the women's intimates market and the secular shift in where women shop for them.