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News Link • Entertainment: Television (TV)

America Is Falling In Love With The Chubby Kid In This New Nike Ad

•, Jim Edwards
 Nike is not an Olympic sponsor this year but that hasn't stopped it from borrowing interest in what it takes to compete in the games. The result—this thoughtful, unexpectedly moving video of an overweight pre-teenager, Nathan, forcing himself to run down a lonely road in London, Ohio—is fantastic. Note that it's filmed in a single, unedited take.

UPDATE: Meet Nathan Sorrell, Nike's newest star, here.

Check the comments section under the video:

To me, this is the best ad nike has ever done.

This kid is a f---ing champion

Genius ad. Absolutely genius.

And so on.

Here's the spot. Nike's lead agency is Wieden + Kennedy.

1 Comments in Response to

Comment by Doug Nusbaum
Entered on:

Wonderful: We have gone from Lake Woebegone where all the children are above average, to Nikeland, where Everyone is a champion. Words no longer have any meaning. That woman with 5 kids by six different men. She is a champion. And the psychopath who swindled thousands out of their life savings. He is a champion. And he is also good, and love dogs. And the politician sleeping with his secretary, and her underage daughter. He is really for womens rights. We know that because he paid for both their abortions, then delivered a rousing pro life speech. We all now live in the world of humpty dumpty Humpty dumpty??? Look it up!! 

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