The company has already sold out for the first pre-order delivery of its signature toy, scheduled for February.

It’s currently taking orders and quickly selling out of toys for the second delivery in April.

What’s even more interesting is the company’s purpose: inspiring the next generation of female engineers.

GoldieBlox is built around a series of interactive books and construction toys starring Goldie. She’s a young, curious girl who, like her creator, loves engineering and wants to build things.