The funny, briefly profane (but beeped out) ad stars Zachary Quinto, who plays Spock in the new "Star Trek" movies, as the driver of Audi's 2013 S7 sedan.

Leonard Nimoy, best known for playing the same character in the 1960s television series and early films, has a Mercedes-Benz CLS 550, one of the S7's biggest competitors in performance, luxury, and price.

When the two Spocks race from their homes to the golf course, the S7 wins handily by capitalizing on two of its nicer features.

The S7 has a lot more trunk space than the CLS 550 (24.5 cubic feet compared to 15.3), and Audi now offers Google Maps as part of its navigation system.