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IPFS News Link • Drugs and Medications

These Are The Ridiculous Ads Big Pharma Used To Convince Everyone They Have ADHD

• http://www.businessinsider.com, Richard Feloni
There were almost 16 million ADHD medication prescriptions written for adults ages 20-39 in 2012, compared to 5.6 million in 2007.

While these drugs certainly help many people, a report from the New York Times suggests that the rising number of prescriptions may not be do to better diagnosing, but simply better advertising.

Here are a few ads that showcase techniques the Times looked at: 

A 2011 Shire campaign targeting adults used Maroon 5 singer Adam Levine as its spokesperson:
 
 

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