But it’s always been difficult to gauge exactly what the magnitude of this lost interest has been. On Wednesday, the digital consultancy iStrategy Labs released a study that draws from Facebook’s Social Advertising platform to glean exactly how many young users have left the social network in recent years. The resulting estimates are pretty staggering. According to iStrategy, Facebook has 4,292,080 fewer high-school aged users and 6,948,848 college-aged users than it did in 2011.
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Indeed, even Facebook itself admitted last fall that it had lost younger users. “We did see a decrease in [teenage] daily users [during the quarter], especially younger teens,” Facebook chief financial officer David Ebersman said during a call with analysts.
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