News Link • Business/ Commerce

This Heat Map Reveals The Secret To IKEA's Store Design

Penn and his assistants analyzed IKEA's layout by following customers through one of the enormous stores. He was surprised to find an extremely uniform and efficient customer flow.
"If you shop in IKEA, all you do is follow people around the store," Penn said. "You very seldom find people going the other direction."
In fact, Penn realized, there was something very clever going on here, ultimately leading to higher sales. As he concluded in his lecture slides:


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