In fact, Johansson's offense came in the form of four words spoken at the tail end of the Israeli soda kit company's 30-second ad: "Sorry, Coke and Pepsi."

As was the case last year, SodaStream's first attempt at a Super Bowl commercial was rejected for taking aim at two of the game's biggest, most consistent advertisers.

Here's this year's "banned" ad, in which Johansson talks up SodaStream's healthier product and shows off a flattering, albeit entirely tame, blue dress.