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Firefox Fought Tooth And Nail Against Ad Tracking, And Now It Will Serve Its Users Ads Directly


Advertisers and data collection firms use those cookies to learn about people's browsing habits so they can target them with ads they'll be likely to click on, and the cookies have for years been the backbone of the digital advertising ecosystem. The Feb. 2013 move made Mozilla public enemy No. 1 among the online advertising community, and Interactive Advertising Bureau general counsel Mike Zaneis called it a " nuclear first strike against [the] ad industry."

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