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News Link • Science, Medicine and Technology

The Mathematical Formula for Beauty, Explained in Clever Pictures

• http://www.wired.com, By Liz Stinson
Beauty may very well be subjective, but there’s thought to be mathematical reasoning behind why we’re attracted to certain shapes and objects. Called the golden ratio, this theory states there’s a recurring proportion of arrangement that lends certain things their beauty. Represented as an equation: a/b = (a+b)/a, the golden ratio is all around us—conical sea shells, human faces, flower petals, buildings—we just don’t always know we’re looking at it. In Golden Meaning, a new book from London publisher GraphicDesign&, 55 designers aim to demystify the golden ratio using clever illustrations and smart graphic design.

GraphicDesign& founders Lucienne Roberts and Rebecca Wright partnered up with math evangelist Alex Bellos to develop the book, with the main goal of making math accessible through design. “We want this to be a useful tool to demonstrate something that often makes people anxious,” explains Roberts. “We hope it’s as interesting to people who are interested in math as it is to the people who are interested in the visual.”

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