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General Mills Retracts Controversial New Legal Policy Following Customer Backlash...

 Good morning, AdLand. Here's what you need to know today:

General Mills pulled its controversial new legal policy after facing substantial consumer backlash. The policy had insinuated that customers agreed to a binding arbitration agreement with General Mills just by downloading one of the company's coupons or joining one of its online communities. 

Weight Watchers tapped Wieden+Kennedy as its new agency after the account was held by McCann Erickson New York for the past seven years, Adweek reports.
Code and Theory hired former Tribal Worldwide UX director Peter Gallo. Before Tribal Worldwide, Gallo was a UX strategist at Grey New York.

PetSmart handed its media planning and buying duties to OMD Chicago after the incumbent on the account, KSL Media, went bankrupt.

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