Palcohol is the creation of Mark Phillips and his Arizona-based company, Lipsmark, LLC, which was founded in 2012. Patents are pending on the product and the processes behind it, so few details are available on just exactly how it's made, but the Palcohol website answers the question "What's in it?" with:

"It varies per version but basically, alcohol [...] and in the cocktail versions, natural flavorings and Sucralose as a sweetener. The ingredients of each version are listed on the front of the package. Palcohol is gluten free."

The amount of alcohol in the mix isn't exactly clear, but the company says that adding five ounces of liquid to a packet of Palcohol would be "equal to a standard mixed drink."

Palcohol will be available in six varieties including "V which is powder made from premium vodka distilled four times," "R which is powder made from premium Puerto Rican rum," as well as four cocktail mixes to make an instant Cosmopolitan, Mojito, "Powderita" (similar to a Margarita), or Lemon Drop.