Even though Lyft Plus rides will cost about twice the price of its regular rides, Lyft says that it will still be cheaper than Uber — it will cost 20% less than Uber Black and 40% less than Uber SUV.

The cars are seriously tricked out. Every Lyft Plus car features a custom grille with a fancy steel mustache, an illuminated entrance with custom under-car LED lights to prove that you're a boss, and access to Spotify Premium.