• Business Insider
Palcohol creator Mark Phillips really tried to discourage people from snorting his product, launching a full blown powdered alcohol PSA, before the stuff has even gone on sale. In his informative video, he said snorting the product would "hurt. A LOT."
Regardless, here we are, a mere two weeks later with the first documented powdered alcohol snorting. River Donaghey over at Vice decided to try it for himself, and put the entire experiment on the Internet for our enjoyment.
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