It's as if an old-world Italian cobbler suddenly stumbled upon the small-scale manufacturing tools of the future. It's also the promise of Don't Run-Beta, an experimental shoe shop created by two European designers. Juan Montero and Eugenia Morpurgo collaborated on Don't Run-Beta after graduating from the Design Academy Eindhoven in the Netherlands with degrees in social design. So far they've held a monthlong pop up version of Don't Run-Beta in Gent, Belgium, and will set up shop again this week at Droog Gallery in Amsterdam.