It wants to make the egg obsolete.
The company's breakthrough idea: replicating eggs with plants.
Hampton Creek CEO Josh Tetrick says his product is 48% cheaper than using conventional chicken eggs.
"The cost of an egg comes from feed," Tetrick tells Business Insider. "Unless egg makers are willing to lose money, they don't have a structure to compete with us. Unless they come up with a new way to not feed the chickens."