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News Link • Seriously?

Smiling Young White People Make App for Avoiding Black Neighborhoods


I ask because the two enterprising white entrepreneurs above just made yet another app for avoiding non-white areas of your town?and it's really taking off!

Crain's reports on SketchFactor, a racist app made for avoiding "sketchy" neighborhoods, which is the term young white people use to describe places where they don't feel safe because they watched all five seasons of The Wire:

SketchFactor, the brainchild of co-founders Allison McGuire and Daniel Herrington, is a Manhattan-based navigation app that crowdsources user experiences along with publicly available data to rate the relative "sketchiness" of certain areas in major cities. The app will launch on the iTunes on Friday, capping off a big week for the startup, which was named as a finalist in the NYC BigApps competition.

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