The move is most likely a threat to Android phone makers, who so far have dominated the fast-growing, low-price smartphone market. Competition for low-end smartphone buyers is fierce: China's Xiaomi is poised to enter the Indian market, and Google also plans to launch a low-cost $100 Android One phone there as well.
As such, Samsung is most threatened by all this activity, simply because it makes high-cost smartphones (although it also has a range of cheap ones). Samsung's high-low strategy has given it 29% of the Indian market, according to Business Insider Intelligence.
Also threatened is Apple, which has been selling the iPhone 4 in India as an entry-level smartphone for about $245. Apple's low-cost phone business is minimal, however.The threat is somewhat blunted by the fact that the Mozilla phone will basically be a web phone with few apps: It will have 1,000 apps or so, compared with the 1.3 million available in Google's Play store for Android.
The Intex Cloud FX will retail for 1,999 rupees ($33) in India as part of an exclusive deal with online shopping site SnapDeal. The device features an expandable memory of up to four gigabytes, slots for two SIM cards, Bluetooth, and Wi-Fi.