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News Link • Business/ Commerce

Dropbox Slashes Its Price as the Cost of a Gigabyte Nears Zero

They like to talk about new features, like password-protected links and the remote wipe tool that lets you remove files from a lost computer.

But what they save for the end of our meeting, almost like an afterthought, are the two numbers that traditionally meant the most for a data storage service: how many gigabytes you can store, and at what price.

As it turns out, these numbers look at lot better than they used to. On Wednesday, the company slashed the price of a gigabyte by 90 percent on Dropbox Pro, the paid version of its signature consumer product. Up until now, users paid $9.99 per month to store up to 100 gigabytes of data. Now, for that same price, they can store one terabyte.

The cut brings Dropbox in line, once again, with rival services at its gargantuan competitors: Google and Microsoft. But Dropbox's decision to bury the lead signals something more important about the business it's in:

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