The crux of a lot of cool projects you see developed using Arduino is the device itself, along with some connected sensors. From there, someone with electronics and programming knowledge writes the code that tells the system what to do when the sensors detect something. The general idea for Verve 2 is the same, except it doesn't require the programming step.
Once the sensors are connected to the Verve 2 unit, which is itself connected to a computer, the application allows users to translate data from the sensors to things like text messages, emails, keyboard strokes, IFTTT triggers, and more. The app allows users to set this up by simply moving sliders and tweaking menu inputs, which means anyone can get in on the fun.