PICTURE this. You're driving down a busy Moscow road and suddenly a truck with a giant image of a woman's boobs appears beside you.
The ad campaign is certainly designed to get your attention but it backfired in a big way when it caused over 500 road accidents in a single day when male drivers became so distracted they ploughed straight into each other.
The ads were placed on the side of 30 trucks driving around the Russian capital Moscow, showed a woman cupping her breasts in her hands with the caption "They Attract" splashed across the front.
But as the trucks trundled around the Moscow streets, they left a trail of carnage in their wake with 517 accidents reported.
And as police started to get complaints from irate drivers, they sent out patrols to all the trucks with the breast adverts back to the police pound — and ordered the ads to be covered up on the drive there. more/pics at url