After initially pulling the movie from theaters, Sony decided to release it online instead. "The Interview" premiered December 24 on YouTube, Google Play, Xbox Video, and Sony's own site, SeeTheInterview.com.

On Sunday, Apple made the movie available for rent or purchase on iTunes.

"The Interview" costs $14.99 to own or $5.99 to rent.

A source familiar with the movie's online sales told Business Insider the "vast majority" of rentals and downloads came from Google Play and YouTube.

The movie was also shown in a little over 300 independent movie theaters in the US. The major movie theater chains have refused to show it. It's generated about $3 million in estimated sales at the box office so far.