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IPFS News Link • Entertainment: Television (TV)

BMW's Hilarious Super Bowl Ad Recalls Life at the Dawn of the Internet

• http://www.wired.com- ISSIE LAPOWSKY

It was between takes, and Gumbel and Couric wondered aloud what in the world that symbol was supposed to mean. At? Around? About? A puzzle for the ages, indeed.

Then, as if as a gift to the Ghost of YouTube Future, Gumbel uttered the words that would—somewhat ironically—become internet gold: "What is internet anyway? What, do you write to it like mail?"

It was a simpler time. 

Now, BMW is using this little gem of recent history in a hilarious new Superbowl commercial promoting its i3 electric vehicle. Titled "Newfangled idea," the ingenious ad juxtaposes the 21-year-old clip of Gumbel and Couric with a scene of the twosome driving along in the present day, trying to figure out how the electric vehicle works.


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