A California biotech company plans to combat rhinoceros poaching by flooding the black market with horns created by 3D printers. The startup uses keratin, the protein found in horns, and rhino DNA to create synthetic horns nearly indistinguishable from the actual horns, enabling the company to sell them at one-eighth of the price and undercut poachers.

Asia's demand for rhino horns has pushed the animal to the brink of extinction, with 2015 on pace to set a new record for the number of rhinos killed. Keratin, the material found in human fingernails, is driving much of that demand, with Vietnam and China pushing the price of keratin higher than cocaine or gold. Now Pembient, a San Francisco-based biotech company dedicated to fabricating wildlife products, says its figured out a way to force poachers out of business.

Along with fake horns, Pembient also plans to put lab-made products into a new kind of beer, then eventually lotions, traditional medicines and other products.