According to FDA rules, food can only be marketed as healthy if it meets certain nutritional criteria for fat, sodium, cholesterol and beneficial nutrients like vitamins, minerals, and fiber.

Snack foods cannot contain more than 3 grams of total fat per serving in order to qualify as healthy, and only 1 gram of that can be saturated fat. This position is reprehensibly negligent in light of all the new evidence supporting the benefits of saturated fat.

As a result of this outdated — not to mention wrong — criteria, high-sugar, low-fat snacks like Pop-Tarts end up on the "healthy" snack list, while high-fat, low-sugar ones like KIND fruit and nut bars fail to qualify.