Yes, I am kidding.

The point is that simple statements such as "You can't eat gold" are a useless DISTRACTION.

Why would the financial powers-that-be want a distraction? If you store your wealth in gold, it is out of the fiat financial system and out of the control of bankers and politicians. They want control over your wealth and therefore they discourage ownership of gold.

Simple! But there is more!

Not only do bankers and politicians want control over your wealth, they also want control over the price of gold in the market. Gold competes with all other debt based fiat currencies, and banks, central banks, and governments promote and depend upon those fiat currencies. They don't want gold – a competing currency – attracting attention away from their heavily controlled fiat currencies. But central banks have only so much influence. In Japan the people are realizing they need gold, thanks to current central bank policies. "Precious metals markets have clearly turned the corner."