Chaiwala, who is now 33 and lives in the city of Sunderland, UK, said that was the moment he knew he wanted more than one wife. Today, 11 years later and two children into his first marriage, he still feels the same way. With a busy schedule and little luck on his own, Chaiwala decided to create a website for himself, and other men like him, looking for their next wife.

SecondWife.com, which caters exclusively to Muslims, launched in November 2014. The site gained so much traction that Chaiwala followed it up with Polygamy.com in February 2016, which is designed for non-Muslims who wish to enter into polygamous marriages. With over 100k combined users in countries around the world (including 2,000 active users in Canada), Chaiwala's latest move is to launch a Google Play app for SecondWife.com, to bring polygamy right to its users' fingertips.