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IPFS News Link • Transportation

Subscribe and drive service promises car ownership alternative

• newatlas.com by Stu Robarts

Dutch startup Amber also believes that car ownership is expensive and inefficient, and is launching a no-hassle on-demand car-sharing service that will feature its own electric car, the Amber One, that's been specifically designed for sharing.

The firm argues that, despite paying for maintenance, taxes, insurance and fuel, owners typically only use their cars a small percentage of the time. The rest of of the time, they remain parked and unused.

The company is aiming to give users of its service access to a car within half an hour and within walking distance whenever they need one, but at a cost of only €33 (US$37) per week. It plans to spread the cost of running its fleet across its users and to minimize inefficiency and costs by keeping each car in use as much as possible. The real innovation, though, is not in the mobility-as-a-service model, which is similar to schemes operated by the likes of Turo and Maven, but the car itself.


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