- announced that it hopes to hire a quarter million workers this summer, of which more than half are projected to be between the ages of 16 – 24 years old, and to aid the hiring effort of these workers, for many of whom this will be their first job, MCD will use Snapchat. Hence the bolded term.
'Snaplications,' a term coined by McDonald's, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald's restaurant through the Snapchat app. McDonald's used a similar Snaplications execution in Australia earlier this year, and the company is also utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand.
And because "new paradigm" gimmicks never cease, McDonalds is also "utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand."
We wish McDonalds the best of luck: if documented indiations of young Americans' willingness to work (or not) are any indication, the world's biggest fast food chain may have trouble filling all the open slots...