Bonnaroo. Coachella. Burning Man?

Burning Man began with a bonfire on Baker Beach in 1986 and has since ballooned into an entire lifestyle, industry and ecosystem. This August, an estimated 70,000 people will migrate to Black Rock Desert, Nev., for the yearly event. And while it's positioned as an experiment in anti-greed, counter-culture spirit, it has started to look like just another stop on the festival circuit for some celebrities.

In recent years, Paris Hilton, Heidi Klum and even Diddy have been spotted at Burning Man, decked out in garish, camera-ready outfits. On the other end of the spectrum, Silicon Valley types, like Google's Sergey Brin and Larry Page, have been decried for using the free-spirited event as a networking opportunity.

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