Article Image
News Link • Business/ Commerce

Weed is the new craft beer, says former Budweiser exec: 'Ignore it at your peril'

• business.financialpost.com

"This bud's for you" has taken on a whole new meaning for Chris Burggraeve.

The former chief marketing officer for Anheuser-Busch InBev NV, the brewer of Budweiser beer, is moving from barley and hops to cannabis as the alcohol industry casts its sights on the burgeoning market for state-sanctioned marijuana.

Burggraeve, 52, has made two investments in the space. Most recently, he joined the advisory board of GreenRush Group. The San Francisco-based startup, which says it aims to be the Amazon of weed, closed its US$3.6 million Series A fundraising round last week. Burggraeve, a native of Belgium with a master's degree in economics, also co-founded Toast, which makes pre-rolled joints.

Join us on our Social Networks:

 

Share this page with your friends on your favorite social network:


Free Talk Live