On March 14, the adult industry leader Playboy Enterprises announced the integration of cryptocurrency payments starting with its Playboy TV web portal. According to the announcement, customers will be able to access adult content, exclusives, and augmented reality (AR) and virtual reality (VR) initiatives in the future.
Increased Payment Flexibility
Playboy is an adult lifestyle and entertainment company that was founded in 1953 by Hugh Hefner. The firm became one of the first adult industry leaders within the sex industry and continues to be a dominant player. Headquartered in Beverly Hills, California, Playboy Enterprises publishes magazines, websites, television broadcasts, and radio in roughly 180 countries worldwide. Now the firm plans to introduce cryptocurrency payments for its online services starting with its Playboy TV subsidiary.
Reena Patel, the chief commercial officer and head of operations for Playboy Enterprises, stated:
As the popularity of alternative payment methods continues to grow around the world, along with the reach of Playboy's digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility.