Now, I don't fancy the term apocalypse in a setting like this, it feels too much like going for a cheap thrill, but since he used it, why not.

My first reaction to the headline, and the article, is: what do you mean it's 'coming'? Don't you think we have such an apocalypse already, that we're living it, we're smack in the middle of such a thing? If you don't think so, would that have anything to do with you working at a major newspaper? Or with your views of the world, political and other, that shape how you experience 'information'?

Shariatmadari starts out convincingly and honestly enough with a description of a speech that JFK was supposed to give in Dallas right after he was murdered, a speech that has been 'resurrected' using technology that enables one to make it seem like he did deliver it.

"In a world of complex and continuing problems, in a world full of frustrations and irritations, America's leadership must be guided by the lights of learning and reason, or else those who confuse rhetoric with reality, and the plausible with the possible will gain the popular ascendancy with their seemingly swift and simple solutions to every world problem."