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Uber's Quest To Redesign Its Toxic Relationship With Drivers


June 22, 2017–the day after Travis Kalanick was fired as CEO of Uber–marked the beginning of 180 Days of Change, a breakneck attempt to remake the company's adversarial relationship with its own drivers. Gone would be Kalanick's GTFO attitude. Instead, there'd be listening tours and features that drivers had long agitated for, including tipping and easier ways to find surge pricing.

At first, those capabilities were simply bolted onto the existing app. But soon, those initial improvements yielded to a much more ambitious effort to remake how Uber works, so that it could build a more humane product overall. A year in, that new design process has produced a new driver app. Pay attention the details, and you get an object lesson in how better UX flows from better org design. Co.Design got an exclusive look at them.

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