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Midterms likely to be most expensive ever as TV ads pass billion-dollar mark

• http://thehill.com/homenews By Reid Wilson

In the fight for control of the U.S. Senate, where Republicans hold a narrow two-seat majority, the two sides have already spent a combined $170 million on television spots, according to an observer keeping close tabs on the advertising market. 

The parties have another $230 million in airtime booked in key Senate races. 

Democrats hoping to win back control of the House have aired or booked more than $135 million in television airtime, while Republicans playing defense have spent or reserved $146 million, numbers that will almost certainly increase as prominent outside groups raise and spend more money.

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