In today's edition of Bitcoin in Brief we cover the stories about how NFL players can start to earn some extra cryptocurrency, McDonald's latest publicity stunt called Maccoin, former US president Bill Clinton to speak at Swell by Ripple, and Binance's acquisition of Trust Wallet.
NFL Players to Earn Crypto
As we reported earlier this year, the athletes of the American National Football League (NFL) have been educating themselves about bitcoin investments for a while now. And now they have a new way to earn some cryptocurrency on the side. The NFL Players Association (NFLPA) has acquired a minority stake in the Sportscastr, a live-streaming platform.
Through this partnership, players will provide live commentary on sports events and earn Fanchain, the native token of the platform. Fans can spend these tokens to unlock premium NFL player content (such as back-stage access), purchase sports tickets or merchandise, and send virtual gifts to NFL players. As part of this agreement, Sportscastr becomes an official licensee of the NFLPA in the categories of mobile apps and web-based platforms. It is the eighth active NFLPA partner secured through the One Team Collective, which is designed to give early stage companies the opportunity to leverage the NFLPA's exclusive group player rights, in exchange for equity.
McDonald's Unveils Maccoin
It seems that ad execs really know how to reach all the kids these days, just launch a coin. At least that is what seems to be their thinking. To celebrate the 50th anniversary of the Big Mac, McDonald's has announced the Maccoin, a "limited edition global currency" backed by the Big Mac. If this type of bitcoin-mimicking publicity stunt sounds familiar, you must be thinking about Bacoin, which Oscar Mayer launched just a few months ago as the "first-ever cryptocurrency backed by bacon."