In 1988, "Rowdy" Roddy Piper hit the cinema screens in the cult classic They Live. The film became best known for its scenes featuring a magical pair of sunglasses that revealed subliminal messages hidden in the advertising all around us. This iconic concept was one of the main inspirations behind the IRL Glasses, even informing the final frame design.
"It's really the perfect analogy because in 1988, billboards and outdoor ads were the main sources of mental pollution and manipulation," says Ivan Cash, one of the creators of the IRL Glasses in an interview with Motherboard. "Fast-forward 30 years, it's screens telling us to obey, conform, and consume. It was only a matter of time before someone started blocking them."