The accounts and pages, with names like Reasonable People Unite and Reverb Press, were likely domestic actors using clickbait headlines and other spammy tactics to drive users to websites where they could target them with ads, the company said. Some had hundreds of thousands of followers and expressed a range of political viewpoints, including a page which billed itself as the first publication to endorse President Trump. They did not appear to have ties to Russia, company officials said.
Facebook said it was removing the publishers and accounts not because of the type of content they posted, but because of the behaviors they engaged in, including spamming Facebook groups with identical pieces of content and using fake profiles.
"Today, we're removing 559 Pages and 251 accounts that have consistently broken our rules against spam and coordinated inauthentic behavior," the company said in a blog post. "People will only share on Facebook if they feel safe and trust the connections they make here."