The ingredient? CBD, or cannabidiol, a compound derived from hemp and marijuana that doesn't cause a high.
Mainstream retailers are taking advantage of a sudden boom in the industry even as CBD's health benefits remain murky amid a patchwork of state and local laws. And the flood of products is only testing how federal regulators can police it.
Retail sales of CBD consumer products in 2018 were estimated to reach as much as $2 billion, according to Cowen & Co. By 2025, that figure could hit $16 billion in retail sales, the investment firm predicts.
Domestic diva Martha Stewart is working with Canada's Canopy Growth Corp. to develop new CBD products. And the nation's largest mall owner Simon Property Group has hooked up with a cannabis goods maker to open roughly 100 kiosks at its U.S. malls by mid-summer.