Bugatti's W16 engine might seem like a dinosaur in the era of downsizing, but there's still a market big enough to justify the existence of the multi-million-dollar Chiron and all of its quad-turbo 8.0-liter derivatives. That said, the folks from Molsheim can't simply ignore what is currently going on in the industry and have to adapt by starting to think about a future when the internal combustion engine will breathe its last breath.
Being a small manufacturer that builds about 100 cars each year, it can't simply afford to shell out the money to invest in a second product line to sit alongside the Chiron. It needs the help of its parent company, the almighty Volkswagen Group. Bugatti CEO Stephan Winkelman told Bloomberg during an interview held in Berlin that getting the seal of approval from VAG is going to be a "hard fight."