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YouTube views of sourdough videos jumped 400% in coronavirus lockdown

• CNET

YouTube's average daily views of videos related to sourdough leapt more than 400% between March 15 through the end of May compared with the two-and-a-half month period that preceded it, the company said Thursday.

YouTube dropped that and other datapoints, as well as announced a new slate of original programming, Thursday in a presentation to advertisers known as Brandcast, this year held virtually because of the coronavirus pandemic. It's part of the so-called Newfronts, a weeklong parade of pitches by digital media companies to drum up advertiser interest.     


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